The purpose of this policy is to set promotional standards for Mount St. Mary’s University with an aim to ensure appropriate content, means, and aesthetics for all promotional efforts in order to uphold the Mount’s integrity.
All administrative offices, department heads, and advisors of clubs and organizations, etc. are ultimately responsible for the appropriateness of the material that is endorsed by their respective departments, offices, and student groups.
All advertising, promotional products, publications, and other printed materials that go to an external audience must be approved by the Office of University Marketing & Communications to ensure compliance with the University Brand Standards. This includes any materials containing the Mount St. Mary’s University, Seminary and athletics logos (i.e.: t-shirts, brochures, pop-up signage).
All of the following standard marketing means do not require prior approval but should be reviewed by the sponsoring office, department, or advisor.
The content on the Mount Channel screens is displayed at the discretion of the Office of University Marketing & Communications, with these basic guidelines for submitting content: