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Office of University Marketing & Communications

The Office of University Marketing & Communication serves as the central source of information and assistance for all communications purposes. We have a rich resource of professional writers, editors, an art director, webmaster, and production coordinator, here to help you communicate and market your programs, departments, and news and events at the Mount, quickly and economically. Since the key to the success of any marketing plan is the coordination of all institutional messages, all external marketing and advertising must be reviewed and/or produced by the Office of University Marketing. Contact us to ensure your marketing objectives fit within the Mount's overall integrated marketing plan.

Resources and Guidelines

Services We Provide

  • Publications Development and Consultation
  • Editing, Rewriting, Proofreading for all external communications
  • Integrated Marketing Plans
  • Advertising
  • Publicity and Media Relations
  • Website Management, Training and Development
  • Access to Campus Photography and Artwork

Media Relations

The Office of University Marketing & Communications works with the media to suggest story ideas, distribute information on campus events, share news about student and faculty achievements, and respond to questions. We routinely answer calls from local, regional, national and international members of the media—seeking expert comment on breaking news or information about something affecting the Mount. If reporters contact students, faculty or staff members directly, please refrain from comment and refer them to our office. If you do speak with a reporter directly, please inform our office regarding who the reporter was and the context of the conversation. This allows us to have all the information that may be needed for a follow-up. Reporters who call are probably on deadline, so we need to respond promptly. If we don’t have the requested information, we should advise them when we can get it or direct them to another source.

News

We produce a variety of articles for publication including:

  • Features - News features are written on faculty and student research, campus initiatives, trends in higher education, unusual campus happenings and interesting Mounties. These features are sent to local and hometown newspapers, magazines and other publications.
  • Hometown News Releases - We send hundreds of news releases sent each year to hometown newspapers to report the accomplishments of students, faculty and staff. The registrar’s office provides the dean’s list; organizations tell us about new officers and members; individuals drop us a note or email about papers presented or honors accorded.
  • Announcements - Releases on appointments, resignations, major grants, honors, published faculty and other important news are sent to a variety of media. Just call or send us an email with your news.

communications@msmary.edu

Recent Awards

AAF-GF American Advertising Awards

  • 2020 – Gold / Category: Sales & Marketing - Single Unit Brochure / Viewbook
  • 2020 – Silver / Category: Television Advertising - Regional/National, Single Spot / :60 Visit Commercial
  • 2016 – Gold / Category: Collateral Material; Sub Category: Brochure / Mount St. Mary's Seminary Viewbook
  • 2016 – Silver / Category: Publication Design; Sub Category: Magazine Design / Mount Magazine Spring 2016 issue

Academy of Interactive and Visual Arts Davey Awards

  • 2020 – Gold / Category: Design & Print Collateral / Sacred Spaces
  • 2020 – Silver / Category: Integrated Campaign-Marketing Effectiveness for Integrated Campaign / 2020 Be Inspired - An Integrated Yield Campaign (Look Book & Website Components)
  • 2020 – Silver / Category: Commercials-Schools/Colleges/Universities for Commercials / :60 2019 Visit Commercial
  • 2020 – Silver / Category: Design & Print Collateral-Brochure for Design/Print / 2019 Viewbook
  • 2019 – Silver / Category: Commercials Schools/Colleges/Universities / Mount St. Mary's University Live Significantly Commercial
  • 2019 – Silver / Category: Websites Schools/Universities / Mount St. Mary's University Website

Catholic Press Association

  • 2020 – 2nd Place / Category: Best Picture Package/Photo Story / Mount Magazine Fall 2019 – A Stand-Up Professor
  • 2020 – Honorable Mention / Category: Best Interview / Mount Magazine Fall 2019 – Interview with Timothy Fritz, Ph.D.

CUPRAP

  • 2020 – Silver / Category: Advertising - Agency - Video
  • 2020 – Honorable Mention / Category: Admissions Viewbook
  • 2019 – Gold / Category: Advertising - Outdoor / Live Significantly Outdoor Billboards
  • 2019 – Bronze / Category: Print - Magazines / Mount Magazine Summer 2018
  • 2019 – Honorable Mention / Category: Public Relations and Marketing / Branding Campaign for Live Significantly Integrated Branding Campaign
  • 2019 – Honorable Mention / Category: Public Relations and Marketing / PR Campaign for Mount St. Mary's University Seminarian Profiles

Education Digital Marketing Awards

  • 2019 – Gold / Category: Digital Video / Mount St. Mary's University Live Significantly Video
  • 2019 – Merit / Category: Website Refresh / Mount St. Mary's University msmary.edu Website Redesign

Educational Advertising Awards

  • 2020 – Bronze / Category: TV Advertising – Single Spot / :60 Visit Commercial
  • 2020 – Merit / Category: Other / Be Inspired: An Integrated Yield Campaign
  • 2019 – Gold / Category: Integrated Marketing Campaign / Mount St. Mary's University Live Significantly Total Integrated Marketing Campaign
  • 2019 – Silver / Category: Television Advertising-Single / Mount St. Mary's University Live Significantly 30-Second Video
  • 2019 – Bronze / Category: Special Video Production / Mount St. Mary's University Live Significantly 90-Second Video
  • 2019 – Merit / Category: Website / Mount St. Mary's University Website
  • 2019 – Merit / Category: Other / Mount St. Mary's University Christmas Card

International Academy of Digital Arts and Sciences

  • 2019 – Webby Honoree / Category: Website – School / University / Mount St. Mary's University msmary.edu Website Redesign

Contact the Office of University Marketing & Communications

Please contact us for help publicizing events, producing publications and assistance with special programs and events.

208 Bradley Hall
16300 Old Emmitsburg Rd.
Emmitsburg, MD 21727
Phone: 301-447–5366
Fax: 301-447–5398
Email: communications@msmary.edu

University Marketing & Communications Team

  • Jack J. Chielli, Vice President for Enrollment Management, Marketing & Communications
  • Joshua Bonner, Creative Director
  • Donna Klinger, Director of Public Relations and Communications
  • Erin Tinney, Graphic Designer
  • Joe Paciella, Associate Director of Web Strategy
  • Nicole Patterson, Writer / Editor
  • Isabella Laurel, Marketing & Communications Coordinator
  • Kiyan Sheraz, Graduate Assistant Social Media Coordinator