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Marketing and Communications

The Office of University Marketing serves as the central source of information and assistance for all communications purposes. We have a rich resource of professional writers, editors, an art director, webmaster, and production coordinator, here to help you communicate and market your programs, departments, and news and events at the Mount, quickly and economically.

Since the key to the success of any marketing plan is the coordination of all institutional messages, all external marketing and advertising must be reviewed and/or produced by the Office of University Marketing. Contact us to ensure your marketing objectives fit within the Mount's overall integrated marketing plan.


Services We Provide

  • Publications Development and Consultation
  • Editing, Rewriting, Proofreading for all external communications
  • Integrated Marketing Plans
  • Advertising
  • Publicity and Media Relations
  • Website Management, Training and Development
  • Access to Campus Photography and Artwork

Media Relations

The Office of Marketing and Communications works with the media to suggest story ideas, distribute information on campus events, share news about student and faculty achievements, and respond to questions. We routinely answer calls from local, regional, national and international members of the media—seeking expert comment on breaking news or information about something affecting the Mount.

If reporters contact students, faculty or staff members directly, please refrain from comment and refer them to our office. If you do speak with a reporter directly, please inform our office regarding who the reporter was and the context of the conversation. This allows us to have all the information that may be needed for a follow-up. Reporters who call are probably on deadline, so we need to respond promptly. If we don’t have the requested information, we should advise them when we can get it or direct them to another source.

News

We produce a variety of articles for publication including:

  • Features - News features are written on faculty and student research, campus initiatives, trends in higher education, unusual campus happenings and interesting Mounties. These features are sent to local and hometown newspapers, magazines and other publications.
  • Hometown News Releases - We send hundreds of news releases sent each year to hometown newspapers to report the accomplishments of students, faculty and staff. The registrar’s office provides the dean’s list; organizations tell us about new officers and members; individuals drop us a note or email about papers presented or honors accorded.
  • Announcements - Releases on appointments, resignations, major grants, honors, published faculty and other important news are sent to a variety of media. Just call or send us an email with your news.

Recent Awards

  • 2016 Gold ADDY Award for Mount St. Mary's Seminary Viewbook; AAF-Greater Frederick Chapter; Division: Sales & Marketing; Category: Collateral Material; Sub Category: Brochure
  • 2016 Silver ADDY Award for Mount Magazine Spring 2016 Issue; AAF-Greater Frederick Chapter; Division: Sales & Marketing; Category: Publication Design; Sub Category: Magazine Design

Contact University Marketing and Communications

Please contact us for help publicizing events, producing publications and assistance with special programs and events.

208 Bradley Hall
16300 Old Emmitsburg Rd.
Emmitsburg, MD 21727

Phone: (301) 447–5366
Fax: (301) 447–5398
E-mail: communications@msmary.edu

Marketing and Communications Team

Jack J. Chielli, Vice President for Marketing and Communications
Hilary Douwes, Executive Director of University Marketing
Karlie Herbert, Director of Web Communications and Interactive Media
Donna KlingerDirector of PR and Communications
Erin Tinney, Graphic Designer
Susie Morgan, Graphic Design Consultant
Joe Paciella, Writer/Editor
Nicole Patterson, Executive Assistant to the VP of Marketing and Communications
Maranda Buckley, Social Media Coordinator/Graduate Assistant