Office of University Marketing & Communications

The Office of University Marketing & Communications serves as the central source of information and assistance for all communications purposes. We have a rich resource of professional writers, editors, an art director, webmaster, and production coordinator, here to help you communicate and market your programs, departments, and news and events at the Mount, quickly and economically. Since the key to the success of any marketing plan is the coordination of all institutional messages, all external marketing and advertising must be reviewed and/or produced by the Office of University Marketing & Communications. Contact us to ensure your marketing objectives fit within the Mount's overall integrated marketing plan.

Additional Resources and Guidelines

Services We Provide

Publications Development and Consultation
Editing, Rewriting, Proofreading for all external communications
Integrated Marketing Plans
Advertising
Publicity and Media Relations
Website Management, Training and Development
Access to Campus Photography and Artwork

Media Inquiries

For media outlets - All inquiries from members of the media should be directed to Executive Director of Marketing and Communications Joy Klauder at 301-447-5366 or j.s.klauder@msmary.edu.

Video cameras, recording equipment and drone photography from news media are not allowed on (or over) MSMU property without prior written approval from the Office of Marketing & Communications.

For Mount community members - MSMU has selected spokespeople who are authorized to speak on behalf of the university to the public and the media on specific topics and at designated times. Faculty and staff who are not designated spokespeople may not comment on or issue statements to the public or news media on behalf of MSMU.

If contacted by a representative of the news media, faculty and staff should politely communicate the following:

“Thank you for your inquiry. I am happy to direct you to our media relations team. Please contact Executive Director of Marketing and Communications Joy Klauder at 301-447-5366 or j.s.klauder@msmary.edu. Joy leads our Office of University Marketing & Communications, which is the appropriate source for the assistance you need."

Upon receiving an inquiry from the media, swift responsiveness is vital in ensuring a coordinated and consistent response. It is imperative that faculty and staff immediately email the details to Joy Klauder at j.s.klauder@msmary.edu.

If an employee encounters a member of the media with video recording equipment or operating a drone on MSMU property, the employee should politely inform the media representative of the university’s policy regarding recording equipment and notify Joy Klauder at j.s.klauder@msmary.edu.

News

We produce a variety of articles for publication including:

Features - News features are written on faculty and student research, campus initiatives, trends in higher education, unusual campus happenings and interesting Mounties. These features are sent to local and hometown newspapers, magazines and other publications.
Hometown News Releases - We send hundreds of news releases sent each year to hometown newspapers to report the accomplishments of students, faculty and staff. The registrar’s office provides the dean’s list; organizations tell us about new officers and members; individuals drop us a note or email about papers presented or honors accorded.
Announcements - Releases on appointments, resignations, major grants, honors, published faculty and other important news are sent to a variety of media. Just call or send us an email with your news.

Recent Awards

AAF-GF American Advertising Awards

2023 – Gold / Category: Social Media, Campaign / Demystifying Financial Aid
2023 – Silver / Category: Sales & Marketing - Brochure / Viewbook 2022-23
2020 – Gold / Category: Sales & Marketing - Single Unit Brochure / Viewbook
2020 – Silver / Category: Television Advertising - Regional/National, Single Spot / :60 Visit Commercial
2016 – Gold / Category: Collateral Material; Sub Category: Brochure / Mount St. Mary's Seminary Viewbook
2016 – Silver / Category: Publication Design; Sub Category: Magazine Design / Mount Magazine Spring 2016 issue

Academy of Interactive and Visual Arts Davey Awards

2025 – Gold / Category: Design & Print: Print Campaign – Brand Promotion / Inauguration of the 27th President, Gerard J. Joyce, Ph.D. - Invitation, Inauguration Program, Mass Program, Staging/Gonfalons, Luncheon Floor Displays
2025 – Gold / Category: Online Film & Video: Campaign Series – Education / Mount Student Profiles
2025 – Silver / Category: Design & Print: Individual Achievement – Art Direction / Be Inspired Lookbook
2025 – Silver / Category: Design & Print: Collateral – Brochure / Be Inspired Lookbook
2025 – Silver / Category: Online Film & Video: General – Education / Fall Open House At Mount St. Mary's
2025 – Silver / Category: Design & Print: Outdoor/Environmental – Transit / Mountaineers Student Life Vans
2025 – Silver / Category: Design & Print: Individual Achievement-Art Direction / National Shrine Grotto – A Place To Grow Faithfully
2025 – Silver / Category: Design & Print: Collateral – Brochure / National Shrine Grotto – A Place To Grow Faithfully
2023 – Gold / Category: Design & Print Collateral – Brochure / Viewbook
2023 – Gold / Category: Achievement – Art Direction / Viewbook 2022-23
2023 – Gold / Category: Achievement – Graphic Design / Viewbook 2022-23
2023 – Silver / Category: Online Film & Video, Campaign – Education / Demystifying Financial Aid
2023 – Silver / Category: Online Film & Video, General – Education / Explore Boundlessly: Campus Life at the Mount
2023 – Silver / Category: Video Commercials, General – Schools & Universities / Live Significantly – MAAC Video
2023 – Silver / Category: Online Film & Video, General – Education / Residence Halls at Mount St. Mary’s University
2020 – Gold / Category: Design & Print Collateral / Sacred Spaces
2020 – Silver / Category: Integrated Campaign-Marketing Effectiveness for Integrated Campaign / 2020 Be Inspired - An Integrated Yield Campaign (Look Book & Website Components)
2020 – Silver / Category: Commercials-Schools/Colleges/Universities for Commercials / :60 2019 Visit Commercial
2020 – Silver / Category: Design & Print Collateral-Brochure for Design/Print / 2019 Viewbook
2019 – Silver / Category: Commercials Schools/Colleges/Universities / Mount St. Mary's University Live Significantly Commercial
2019 – Silver / Category: Websites Schools/Universities / Mount St. Mary's University Website

Catholic Press Association

2020 – 2nd Place / Category: Best Picture Package/Photo Story / Mount Magazine Fall 2019 – A Stand-Up Professor
2020 – Honorable Mention / Category: Best Interview / Mount Magazine Fall 2019 – Interview with Timothy Fritz, Ph.D.

Communicator Awards

2024 - Excellence / Category: Commercials-Educational Institutions / Division of Continuing Studies :30 Commercial
2024 - Distinction / Category: General-Educational Institutions / Congratulations on your acceptance to the Mount!
2024 - Distinction / Category: General-Public Affairs / Public Launch of Our Mission, Our Moment, Our Mount Campaign
2024 - Distinction / Category: Print Content-Educational Institution / Be Inspired Lookbook 2022-23
2024 - Distinction / Category: Print Content-Educational Institution / Viewbook 2023-24

CUPRAP

2024 – Gold / Category: Outreach - Capital Campaign / Public Launch - Our Mission. Our Moment. Our Mount.
2024 – Bronze / Category: Digital Media - Long Form Video / Congratulations on your Acceptance to the Mount!
2023 – Gold / Category: Outreach - Admissions Viewbook / Viewbook 2022-23
2023 – Silver / Category: Digital - Social Media Campaign / Demystifying Financial Aid
2020 – Silver / Category: Advertising - Agency - Video
2020 – Honorable Mention / Category: Admissions Viewbook
2019 – Gold / Category: Advertising - Outdoor / Live Significantly Outdoor Billboards
2019 – Bronze / Category: Print - Magazines / Mount Magazine Summer 2018
2019 – Honorable Mention / Category: Public Relations and Marketing / Branding Campaign for Live Significantly Integrated Branding Campaign
2019 – Honorable Mention / Category: Public Relations and Marketing / PR Campaign for Mount St. Mary's University Seminarian Profiles

Education Digital Marketing Awards

2019 – Gold / Category: Digital Video / Mount St. Mary's University Live Significantly Video
2019 – Merit / Category: Website Refresh / Mount St. Mary's University msmary.edu Website Redesign

Educational Advertising Awards

2024 – Gold / Category: Television Advertising-Single: "Create your future. On your terms and your time."
2024 – Gold / Category: Total Public Relations Campaign: Public Launch of Our Mission, Our Moment, Our Mount Campaign
2024 – Merit / Category: Special Video: "Congratulations on your acceptance to the Mount!"
2023 – Gold / Category: Social Media Campaign: Demystifying Financial Aid
2023 – Silver / Category: Student Viewbook / Viewbook 2022-23
2020 – Bronze / Category: TV Advertising – Single Spot / :60 Visit Commercial
2020 – Merit / Category: Other / Be Inspired: An Integrated Yield Campaign
2019 – Gold / Category: Integrated Marketing Campaign / Mount St. Mary's University Live Significantly Total Integrated Marketing Campaign
2019 – Silver / Category: Television Advertising-Single / Mount St. Mary's University Live Significantly 30-Second Video
2019 – Bronze / Category: Special Video Production / Mount St. Mary's University Live Significantly 90-Second Video
2019 – Merit / Category: Website / Mount St. Mary's University Website
2019 – Merit / Category: Other / Mount St. Mary's University Christmas Card

International Academy of Digital Arts and Sciences

2019 – Webby Honoree / Category: Website – School / University / Mount St. Mary's University msmary.edu Website Redesign

Printing & Graphics Association Awards MidAtlantic (PAGMA) Excellence in Print Awards

2023 – Best of Category / Books: Paper Covered; Process / Mount St. Mary's University Viewbook 2022-23 / Printed by HBP, Inc.

University & College Designers Association (UCDA) Design Awards

2024 – Award of Excellence / Category: Video / Grow Faithfully at Mount St. Mary's University
2024 – Honorable Mention / Category: Recruitment / Campus Visit Map 2023-24
2024 – Honorable Mention / Category: Best use of Printing Processes - Two Colors or Fewer / Commencement Program 2024
2024 – Honorable Mention / Category: Video / Congratulations on your acceptance to the Mount!
2024 – Honorable Mention / Category: In-house Creative Portfolio, including:
- Viewbook 2023-24
- Be Inspired Lookbook 2024
- Annual Giving Fall Appeal – University & Athletics 2023
- Mount Magazine Summer 2023
- Welcome to the Mount Box 2024
- Countdown to Move-in Calendar 2024